I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.” Ask any salesperson if all inbound inquires are leads, and when he or she stops laughing, you will probably get an earful about how inquiries, unless they have been prequalified, are a waste of salespeople’s time. I blame the mailing list and database compilers for starting the problem by calling the contacts in their databases or mailing lists “leads.” In my experience, contacts from compiled databases aren’t leads until they have been qualified

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Are Inbound Leads Really Leads? I Believe the Majority Are Not.