In the on going battle to bring business from the dark ages into the 21st century of customer centered services the defining of what a customer wants has come down to the tug of war between the conceptual idealization of the marketing departments and consultants and that of the customers themselves. Even in the most forthright of customer service blogs and articles customer service ideologist have been mislead by the marketing world into identifying marketing concepts as customer service ideologies and perspectives, even to the point of re-labeling traditional marketing jargon to quack like a duck, however underneath the quack there ain’t no waddle

Continued here:
What Do Customers Expect? – Customer Service

For so many reasons, for none of which I’m really sure of, I have not been actively posting and for that I really do apoligize. But no matter the cause for my absense, I am back, and with a new mission and a re-energized passion for the love of creating great successes in the world and lives of owners, managers and employees of today’s businesses. Most of all, for those who want to take their businesses beyound the limited realms of conventional bisness wisdom(?), and who have realised that it is the customer that holds the keys to their success.

Continue reading here:
I’m Back

Social media consultant Chris Brogan is one of the top 200 bloggers and considered one of the top 50 men in social media . Summary (Chris Brogan): Large companies know that their marketing dollars aren’t cutting it like they use to.

Read this article:
Begin by listening

Joe Pulizzi is the founder and Chief Content Officer for Junta42 , a custom publishing and content marketing search engine and resource. Summary (Joe Pulizzi): Launch your own media network rather than surround somebody else’s voice (a traditional media outlet) with your messaging (ads).

Go here to see the original:
Be the media rather than surround the media

Bill Ryan is the cofounder of Mandala , a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco to talk about how his business architects all the pieces of a company’s voice from branding to PR to messaging and to marketing

Visit link:
Speed to cool

In the exploration of policy development and the formation of formal policies it is also important to keep in mind the ease in which these policies can be instituted by the manger and the lower staff that comes into direct contact with the customer. There are many policies instituted by businesses that are virtually rendered useless based on their relevance to the customer and there relevance to how they can be supported or implemented by the staff that has direct responsibility for the customer.

Continue reading here:
Customer Service Policy – Part 3

It doesn’t take a madman to notice that the email industry is in shambles from all the trash that’s floating around on the net these days. The effectiveness of email and newsletter campaigns is diminishing as people are starting to tire of the job of filtering through all the junk mail just to get what they want to read. Even with a double opt in email or newsletter many of the newsletters and emails are ignored and many are caught in the spam filters set up by corporations, ISPs or the system operator themselves, what to do?

Link:
What’s happened to our email