Chances are that every organization will experience some kind of a crisis. And when it happens, how you handle that crisis during and after the event will directly affect the company’s reputation and, ultimately, their bottom line, especially in today’s media and social media environment. Minnesota PRSA’s September Core Training session will feature two crisis communication experts to share how they have planned for and successfully navigated recent major local crises: Jon Austin , senior partner at J Austin & Associates He served for 10 years as the principal spokesperson for Northwest Airlines in all crises involving corporate operations and reputation, and draws from experience with more than 125 companies.

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PRSA — Crisis Communications — Are You Ready? – Sept. 23, 2010

Seems that social networks are all abuzz lately about the October movie debut of The Social Network , the alleged story of Mark Zuckerberg and the people surrounding the founding of Facebook based on Ben Mezrich's book The Accidental Billionaires . While Zuckerberg wasn't consulted for the book, Eduardo Saverin (a co-founder of Facebook) was, but as we know…there are always two sides to every story. There is no doubt that the story of Facebook, and Zuckerberg being the world's youngest billionaire, reads like a fairytale…a bit of a twisted fairytale and as the movie's tag line suggests, ” You don't get to 500 million friends without making a few enemies .” Zuckerberg has made enemies, and you always do when you don't let anything stand in your way on the road to the top.

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The Social Network

OLSON has promoted two associate media directors, Steve Lynch and Stephanie Thompson, to group directors of the agency’s media discipline. Here is a picture of the two of them. Lynch joined OLSON’s media group in 2005 from Campbell Mithun, and quickly rose through the ranks, directing work for clients including Fifth Third Bank, the Minnesota State Lottery, Imation Brands and UHG Ovations.

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OLSON Promotes duo to Group Media Directors

Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger Federer has begun to bring an interest back to the sport. But it appears that the game of tennis is making a comeback not as an instructional sport, but instead a fitness class with a focus on cardio.

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Lifestyle PR: Is Markeing Of Tennis On The Upswing?

Although buying things through a mobile can still seem a little bit Star Trek, this is exactly where the future of shopping is heading. Smartphones are officially the new way to buy; so get set for the shopping revolution. Picture it: you're on Oxford Street, you have a 45 minute lunch break and an evening in an exclusive new bar planned with your girlfriends.

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Glamoo Predicts a Dramatic Rise in Mobile Commerce and Smart Buying Clubs

From bringing dogs to yoga class to performing acupressure on cats or feeding a natural diet rich with functional ingredients, research shows more people than ever before are now incorporating holistic techniques when caring for their pets. In celebration of National Holistic Pet Day on August 30th , Holistic Select staff veterinarian Dr

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Pet PR: How to Nurture Your Pet on National Holistic Pet Day

OpenCa.mp DFW is a conference focused on WordPress, Drupal, Joomla! and .NET development. There are a few sessions touching on blogs and social media and surprisingly, one on public relations.  Paula Berg was with Southwest Airlines for 10 years building their social media effort to 8 people and becoming a very legitimate and significant source of revenue for the airline. Her presentation at OpenCa.mp started with an admission of being somewhat hungover, we are at a tech conference after all, and a rate of speech that was more like East Coast than South West

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OpenCa.mp Revolutionize Corporate Comms with Social Media

Risdall McKinney Public Relations (RMPR) today announced that Amanda Draxton and Laura Griffith each have been promoted to senior account executive. “Over the past several years, Amanda and Laura have gained experience, confidence and expertise at managing and implementing integrated PR programs with kudos from coworkers and clients alike,” said Rose McKinney, APR, president of Risdall McKinney Public Relations

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RMPR Promotes Amanda Draxton and Laura Griffith

Kathy Jalivay , respected Twin Cities marketing & public relations executive, brings her expertise to online marketing agency-thought leader, aimClear. Jalivay joins the Duluth-based agency to head a new Twin Cities office and serve aimClear’s burgeoning roster of international B2B and B2C clients. aimClear , an internationally recognized online marketing agency with its corporate office in Duluth, Minnesota, has Named Kathy Jalivay as director

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Leading Online Marketing Agency, aimClear, names Jalivay as Director, Plans Minneapolis / St. Paul Office

Caroline Landree , formerly an Account Executive with Edelman Public Relations in Chicago, has joined Minneapolis-based Maccabee Group Public Relations as its new Account Executive. Landree brings to Maccabee Group clients her experience working at Edelman on Pfizer’s Prevnar and Prevnar 13 and AstraZeneca’s Symbicort products, along with healthcare client PassportMD

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Landree Joins Maccabbee Group Public Relations