Branding for the Digital Age When: April 20, 2010 Where: Metropolitan Ballroom Time: 8:00 – 9:00 a.m., with breakfast and registration beginning at 7:30 Forget everything you know about naming for B2B – the rules are changing. Five converging trends are having a profound effect on how well brand names perform. Will your brand have the power to compete in the coming years

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Business Marteting Association – Branding for the Digital Age

The Minneapolis office of d.trio marketing group today announced Philip Wocken has joined the agency as the director of emerging media. In this key role, Philip is responsible for developing and expanding services for existing and future clients in the social media, mobile and email marketing capacities as well as online advertising, web analytics and search engine optimization services. Prior to joining d.trio, Philip ran his own interactive marketing agency, which specialized in creating affordable and inventive campaigns for a portfolio of small business and start-up clients based in the U.S and U.K

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d.trio marketing group hires Wocken as director of emerging media

Ryan Libby has been promoted to director of OLSON ’s studio team, from associate director. Libby manages the studio, an efficient team with advanced technology and design backgrounds focused on supporting all disciplines, and the agency’s internal resource for producing interactive and print-ready materials. “Ryan has built a world-class, hybrid studio,” says Tom Fugleberg, OLSON’s executive creative director.

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Libby promoted to studio director at OLSON

With shrinking in the mainstream media, PR practitioners who relied on journalists to get messages out are now faced with going directly to target audiences. This raises several issues of the function of mainstream media and the tasks that PR takes over. This essay discusses both and points out that PR has undertaken a significant burden when it chooses to go directly to target audiences

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Going Direct

The 2010 MinnSPRA (Minnesota School Public Relations) Spring Conference will be held Friday, March 19. “Community Conversations: Tame the angry mob and build relationships that last” will give public relations and communication professionals an in-depth look at community engagement using the IAP2 model . Used by school districts, government agencies and non-profit organizations across the world, the IAP2 model centers around seven core values and a spectrum of public participation levels.

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2010 Minnesota School Public Relations Spring Conference – Friday, March 19

Here is an excellent summary of the problems facing newspapers , and wouldn’t you know, it’s from Google. The only problem with the article is its advice to newspapers — “experiment, experiment, experiment.” Newspapers have been experimenting and so far, few have found an economic answer to their problems of declining circulation and advertising.

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Good Reading

BtoB Magazine , the leading publication for B2B marketing professionals, today published its list of Top B2B Agencies. Minnesota Agency Schermer Kuehl made this list for the past two years, and this year they were a finalist for 2010 Small BtoB Agency of the Year and finished in the #2 spot. Here is a link to BtoB’s profile on Schermer Kuehl, Runner Up for Small BtoB Agency of the Year!

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Schermer Kuehl was named Runner-Up, Small Agency of the Year by BtoB Magazine!

Colle+McVoy is one of three primary agencies (including Ogilvy and Ketchum ) tapped by the International Advertising Association on behalf of the United Nations to develop Hopenhagen, an international grassroots movement in support of a new global climate agreement at last December’s United Nations Climate Change conference in Copenhagen. Colle+McVoy will present the good and the bad – along with some wishful thinking in hindsight – about leading the dynamic social media efforts of the extensive Hopenhagen campaign that engaged and enabled citizens around the world. Join us to network with Colle+McVoy and learn more about their agency and what they have been up to.

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Ad2 Happy Hour with Colle+McVoy & Hopenhagen – Let’s Share!

This story points to another crisis concern for prominent organizations and individuals. A tendency for news organizations to run with unconfirmed online rumors and to treat those rumors as real news. There is little one can do to combat such misbehavior on the part of news organizations other than to catch errors immediately and correct them

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Another Crisis Concern

Photo Credit: Andy Beal On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here : Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010 PR pros looking for the latest SEO tools and know-how to build brand and buzz should attend this new webcast tutorial from Bulldog Reporter’s PR University titled: “Optimized Public Relations: 10 SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010.” : This PR University webcast takes place on Thursday, January 28, at 1PM EST (noon CST, 11AM MST, 10AM PST)

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New Webinar: Optimized Public Relations