This is an interesting story on the lobbying capabilities of Comcast and its impact in Washington DC. A question left unanswered is whether Comcast’s media relations abilities are as good as its lobbying. Recent stories about the company have been positive, but I’ll bet it doesn’t have anywhere near the same apparatus for media relations that it has for lobbying.
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How Good Is Its Media Relations
As developing nations continue to embrace modern retail formats, beauty marketers in the Western world are working overtime to devise market-specific strategies to keep up with changing consumer behavior.
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Pierce Mattie Asks Is Cosmetic Beauty CPG Social Media the Solution for Lancome, Estee Lauder, and Clarins? Kline Study Reveals Changing Consumer…
The holiday season — between Christmas and Valentine's Day — is the most popular time of year for engagements with approximately 35-40 percent (550,000-650,000) couples getting engaged to be married over the next 12 to 18 months, according to The Wedding Report , with an estimated 2.2 million weddings projected in 2010*, more than 1.1 million brides will discover their unique bridal style as they plan every moment of their celebration. Get Married offers these brides a sneak peek of the top 10 bridal trends for 2010.
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Pierce Mattie Reports: Bridal PR & Wedding Marketing Trends for 2010
An industry veteran last week got in a huff over an invitation they had sent someone on LinkedIn who rejected the invite with “don’t know.” They were upset by this and couldn’t understand how their invitation to connect could be rejected by someone in their same industry. After all, if you are looking to build your online social network shouldn't you just accept everyone's invitation to connect? Not exactly! This example got me thinking about Facebook, LinkedIn and other social networks in regards to how people use them to create rolodexes that don’t really have any weight or metric value because they lack real authenticity.
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Transparent Social Media, Your Fake Rolodex & Followers Who Would Love To Be Leaders
With traditional print media going the way of the dinosaurs, advertisers have been forced to adapt accordingly. With magazine subscriptions and newspaper circulation numbers steadily declining, advertisers are turning to interactive digital channels to raise brand awareness and connect with consumers. Within the fashion industry, social media has been the next great frontier with brands, particularly luxury brands, utilizing outlets like Twitter and Facebook as a way to connect with their customer base.
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Tiffany & Co., Ralph Lauren, Estee Lauder & Lacoste Turn to Fashion & Beauty Social Media Communications
If this is a coincidence , I’ve got a bridge to sell you in Brooklyn. The Obama administration has been working to make a case for CO2 control and the announcement just prior to the Copenhagen meeting on the environment could not have been better timed. So, it is hard to believe or accept the EPA administrator’s claim that it just happened that way.
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Coincidence?
Several PR veterans on twitter and FaceBook chatted with our team today expressing a sense of relief, sadness, fear and even joy that Oprah’s show is set to close in 2011. Why, you ask… for starters even though the Pierce Mattie team has had several clients on her show, so much so that we were featured in Inc. magazine for doing it in an article titled; The Oprah Effect – there is still an overwhelming amount of pressure put on by clients to their agency of record to secure a spot on her show.
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Oprah’s Show Closes with Mixed Emotions from Publicists
We recently hosted our green event designed to give insight w/ long lead glossy pitching on our client’s new releases for April 2010. Our editorial calendars illustrate that “green” will continue to stay “in” the mix for stories and editorial opportunities. Most of our brands at Pierce Mattie have either a platform of green ; organic , reusable energy , sustainability or have launched a new component to their brand to fit the needs of these consumers.
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Green Jewelry, Beauty & Home Fashion Trends for 2010 w/ Pierce Mattie PR
The Beauty PR team at Pierce Mattie is just days away from IMATS Toronto . And for the beauty editors, beauty bloggers, journalists and segment producers that are attending, have we got a show for you! Make-up mavens and movie fans will converge on Toronto this fall for the International Make-Up Artist Trade Show, held Nov. 21-22 at Heritage Court inside the Direct Energy Centre.
To survive, brands must evolve – or go the way of the dinosaur. As a show of goodwill to current and prospective clients, Risdall Marketing Group (RMG) has been hosting “Adapt or Die” seminars through its Risdall Seminar Series . The first three sessions – on search engine optimization , sponsored search marketing and social media – have drawn increasing larger audiences, with approximately 200 total attendees
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Businesses learn to “adapt or die” with Risdall Marketing Group
