New York is known for being unconventional. In a time when a unique angel gets you the publicity, it's no surprise to hear of a vodka brand and fitness center teaming up to expand their reach into lifestyle public relations.
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Co-Branding Fitness: David Barton & Svedka
Sass Brown professor of Fashion Design at FIT, designer and fair-trade fashion consultant has recently penned a new book due out this fall titled Eco Fashion published by Laurence King Publishers.
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Pierce Mattie PR’s Q&A w/ Sass Brown Author of ECO Fashion
The Advertising Federation of Minnesota (Ad Fed) has open volunteer positions on its Communications Committee. These volunteer positions offer excellent professional development opportunities for qualified, committed Ad Fed MN and Ad2 members who thrive in a team environment and want to learn new skills
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Get involved! Ad Fed MN Open Volunteer Positions
Weber Shandwick today announced that Brooke Worden was named to PRWeek’s 2010 “40 Under 40″ list profiling professionals, nominated by colleagues, who have made significant contributions to their agencies, clients and organizations. According to PRWeek , this year’s entries were more impressive than ever, with 200-plus entries competing to make the list. Worden, a 17-year industry veteran, is a vice president in the financial services practice at Weber Shandwick’s Minneapolis office.
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Worden named to PRWeek’s 2010 "40 Under 40"
Anisa International Inc., a premiere cosmetic brush manufacturer, announces a unique beauty public relations move – the Sustainable Cosmetic Brush Design Contest. The contest is open to anyone with a new and original design or idea to create and design an innovative cosmetic brush utilizing more sustainable materials. The winner will be awarded $2,500, international recognition and a trip to New York City for the unveiling during the HBA tradeshow in New York City in September, as well as the opportunity to see their product manufactured.
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Anisa Announces Sustainable Cosmetic Brush Design Contest
Risdall Marketing Group (RMG) announced that Stacy Rust has joined the agency as account executive. In this role, Rust will serve as agency liaison to a diverse roster of client accounts.
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Stacy Rust Joins Risdall Marketing Group as Account Executive
Love & Toast is the latest addition to Margot Elena Wells’ bath and body products. This multi-talented beauty entrepreneur is the mastermind behind cult beauty brands: Lollia (bath and beauty products in ultra feminine packaging) and Tokyomilk (whimsical products with illustrations of skulls, sparrows and Marie Antoinette.) And now, Wells has launched Love & Toast , an all natural ingredients line of hand creams, lip balms and eau de parfums products. With this new line, Love & Toast products are adorned with these truly playful designs of bright colors, simple iconography and a nod to the 80’s.
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Beauty PR with Eco-friendly Love & Toast
Famous Footwear’s national back-to-school ads debut this week featuring a time-slice filming technique new to the mid-tier shoe-retailer category. Developed by agency Campbell Mithun as part of the Make Today Famous campaign, the fast-paced ads capture teens in mid-air situations – garage-band jam, BMX tricks, break dancing, cheerleader jump splits — with the most famous brands of shoes on their feet. “Back-to-School is such a busy time for families, we wanted to depict the idea of stopping to absorb and enjoy the many great moments that make each day famous during this season,” said Will Smith, Famous Footwear’s senior vice president of marketing.
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Famous Footwear launches new Back-to-School campaign designed by Minnesota agency Campbell Mithun
One year ago, PR Sarah Evans worked as Communications Director for a Chicago-based community college. During that time, she was abuzz on Twitter with the handle “ @prsarahevans ” building relationships with thought leaders and celebrities most people would only dream of having in their Twitter stream. Within the same year, Evans became a guest writer for top social media blog Mashable and founded #journchat , a Twitter-based chat for public relations professionals and journalists that is now the buzz of CNN and Fox.
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Brand Lessons Learned from PR Sarah Evans
Color blocking is an important trend that has transitioned from the runways to your bedroom. But before you start throwing color around, here are a few tips from The Company Store 's Tina Pepe on how to incorporate color blocking with bright, vibrant tones that – while bold – will bring a harmonious, refreshing atmosphere to your resting place: • Less is More : When color blocking in your home, try to keep the focus on splashes of color, minimizing other distractions in the room. For instance, if you decide to go with bright, spring shades on your bedding, keep the wall color a neutral white or grey.
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Summer Home Trend: Color Blocking Tips from The Company Store
