How could your your business benefit from marketing partners who add value to your products that massively increase your sales at no additional cost to you? What do you think that having better partners could do for your company? What if some of your existing partners are costing you business?
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4 Steps to Evaluate Your Marketing Partners
Many your website owners do not make it easy, clear and secure for people to contact them – if you want customers to contact you directly from your website, keep the process simple. In general, over 60 percent of online shoppers abort the ordering process once they’ve entered the shopping cart.
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Online Marketing: How to Make It Easy to Contact You
If you want your marketing strategy to prove effective, at the end of the year we need to check whether you stuck with the plan and how well you did with the individual campaigns. Here is a clear description of what you should measure: Campaign Start – When did the campaign start
I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.” Ask any salesperson if all inbound inquires are leads, and when he or she stops laughing, you will probably get an earful about how inquiries, unless they have been prequalified, are a waste of salespeople’s time. I blame the mailing list and database compilers for starting the problem by calling the contacts in their databases or mailing lists “leads.” In my experience, contacts from compiled databases aren’t leads until they have been qualified
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Are Inbound Leads Really Leads? I Believe the Majority Are Not.
Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization. I served two terms as president of one of its chapters in Southern California (before moving east to Rhode Island), served on its board of directors for a while after that, have spoken at numerous BMA Annual Conferences and at dozens of Chapters over the years and I currently belong to the
When you know the purpose of your website, you should give your visitors a REASON to move towards the goal. Remember, it is not your goal that they will follow; in fact, people are always looking for what is in it for THEM. Below follows a list of the vital elements of successful website content.
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8 Keys to Successful Website Content
A client just asked me, “What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?” Here’s my answer: Useful, relevant content is essential to get readership, and to avoid opt-outs. (I recommend aiming for 80 percent or more useful content and 20 percent or less promotional content.) Make sure compelling copy is visible in the upper left corner. (When viewed as HTML with graphics shut off, as well as when viewed as a text email or via a PDA/phone.) Including fewer, shorter articles in more frequent e-newsletters
If you are a B2B marketer or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC. This all-new-for-2010 session of B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment
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B2B Marketing University 2010 Kicks Off March 3 in Washington, DC
We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! Here’s how: Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make. These can be anything from email
By Larry Bailin , author of the bestselling Internet marketing book , Mommy, Where Do Customers come From? and CEO of Single Throw Internet Marketing . @LarryBailin – Written for FeedFront Magazine Social networking giant Facebook recently surpassed Wikipedia as the fourth largest website in the world while micro-blogging powerhouse, Twitter , reportedly handled 5000 tweets per minute when the king-of-pop passed
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The Quest for Social Marketing’s Holy Grail
