What’s the “To Do” about Split Testing

When I say the word split test it reminds me of my high school days watching my older sister do the splits on the wall outside the school office with throngs of onlookers (mostly teenage boys) cringed with agony at the thought. It was the splits and it was a test, just not the kind we’re about to discuss! Actually, a split test is a “method to track the results from several different web pages to see which is converting leads or customers better.” For instance, if you have a new product to market but are questioning the price, whether to add a video or change the copy of the webpage, then a split test is for them. Here’s What Your Virtual Assistant can Do it Make it Happen 1.

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What’s the “To Do” about Split Testing